8 Powerful Marketing Funnels You Need to Sell Anything Online

If you ever tried to sell anything online chances are you’ve heard about marketing funnels. It’s the path your customer takes to purchase from you. The process that helps you convert a stranger into your paying customer. 

Every business has a sales or marketing funnels. It might not be a very effective sales funnel, but everyone has one because every business (supposedly) is trying to turn strangers into leads and leads into customers. 

Different marketing funnels have different goals and I wanted to share 8 essential funnels you can use to sell your product or service. You can use the individual funnels or combination of these marketing funnels to practically sell anything online. 

1. Lead Magnet Funnel

The lead magnet or lead generation funnel is arguably the most widely used marketing funnel on the internet. The primary goal of this funnel is, well – to generate leads. 

The basic concept behind this is that you’re providing some valuable piece of content for free in exchange for the contact information of the prospect. These incentives are called ‘Lead Magnets’. They’re usually downloadable digital content. Think ebook, PDF checklists, reports, case studies, and cheat sheets. 

The basic structure of lead magnet funnel is,

1. The prospect lands on landing or opt-in page
2. The visitor gives you their contact information in exchange for the lead magnet
3. The visitor is redirected to a thank you page with a secondary call to action
4. The lead magnet is delivered via email
5. The prospect enters into a marketing campaign 

Here is the map of how lead magnet funnel looks like,

2. Product sales funnel

If you’re looking to sell digital or physical products online, then this is the funnel for you. The primary goal of this funnel is to convert the lead into a paying customer. 

The common mistake most of us make when it comes to selling a digital product online is sending all the cold traffic directly into the sales page. Although it can work depending on your product there is a chance that you’ll get a low conversions rate. This is where the product sales funnel comes in. 

The concept behind this funnel is that it will qualify the leads by offering an irresistible low ticket item. After the lead has purchased the low ticket item and become your paying customer, you can offer them upsells and down-sell to increase the average cart value. 

You can create a low-ticket offer by,

1. Identify your most popular product or service
2. Create a ‘lite’ or ‘do it yourself’ version that you can sell at low cost
3. You can also offer a small portion of the existing product that stands well on its own

Here’s the map of how the product sales funnel looks like,

3. Survey funnel

The survey funnel helps you to segment your leads so that you can provide more relevant offers to them. 

If you have multiple products and want to make sure each product is targeted to the right audience, you’ll have to add a survey funnel into your marketing campaign. This will ensure you’re offering the products and services to the right audience. 

The funnel uses a lead magnet that provides value to the prospect and collects additional information to segment them. The lead magnets used in this funnel is usually super interactive and engaging – think quizzes, calculators, and surveys. 

Here’s how the survey funnel looks like in action,

4. Mini-course launch funnel

This funnel is mainly used to educate the audience about your product or service. 

When you’re launching a product or service you need to implement this funnel so that you can pre-frame your audience and showcase what your product is all about. 

The mini-course will be a series of videos you’ll send to the prospect over the course of a few days to educate them and selling your products. Ideally, a mini-course will have 4 videos. 

1. Talk about your big idea and how it helping others who’re using it in the first video.
2. In the second video, you’ll take them behind scenes and walk them through the entire process
3. Show them what’s it like to have the end result in the third video
4. Make an offer and sell your product the final video

A mini-course launch funnel will look like this,

5. The webinar funnel

The webinar funnels are often used in high ticket offers. The goal is to sell a high ticket offer by getting the prospect to register for a webinar. 

The power of this funnel isn’t in the webinar but how you execute the funnel. Usually, you can follow a 3 step formula to sell the high ticket offer

1. A simple introduction to you, your subject and your credibility
2. Deliver the value as you promised. This is the meat part of the webinar. 
3. At the end of  a 30-60 minute webinar, make a special, limited time offer

Since your prospects are investing a significant amount of time by attending the webinar, you’re highly likely to sell the high ticket offer to them. 

The webinar funnel in action will look like this,

6. Application funnel

If you’re offering a service that costs more than $2000, chances are you are closing the deals in person using a call, demo, or in-person meeting. This where the application funnel comes in.

The goal of this funnel is to get your prospects to schedule a call, demo, or in-person meeting with you to discuss the offer. This will give you an opportunity to qualify the prospects before having a conversation with them. 

The structure of an application funnel is,

1. A landing page with offer video
2. CTA to submit an application for the call
3. Prospects answer qualifying questions in their application
4. Prospects see a calendar depending on their answers

This will ensure that you’re only speaking with highly qualified prospects for your service and you aren’t wasting your time on unnecessary sales calls. 

Here’s how an application funnel looks like,

7. The video sales letter funnel

The idea behind this funnel is to have a video sales page to sell your product and maximize the chances of conversion. 

The structure of a video sales letter funnel is,

1. A video sales page with a high converting video and an order form
2. A one time offer upsell page designed to encourage users for additional purchases
3. A down-sell offer page for users who aren’t interested in the one time offer
4. A thank you page with an offer wall, which contains details of the order and lists products and services the customer might interested in based on their purchase

A video sales letter funnel in action looks like this,

8. Storefront funnel

A storefront funnel creates a window-shopping experience for the user. You can list multiple products similar to an e-commerce website and push users through different individual funnels for those products. 

The structure of a storefront funnel is,

1. Prospect lands on a storefront page listing multiple products
2. Each product has a video sales page
3. There will be upsell and down-sell options to maximize the cart
4. A thank you page with order details

A storefront funnel will look like this,

Conclusion

Each funnel is designed to move your prospects one step closer to become your paying customers. They’re endlessly customizable and segmentable to suit your specific business needs. Once you understand the structure and function of the funnels, they are powerful enough to grow your business on autopilot. 

---

Looking To Build Funnels?

Click here to download the 9 powerful market funnel blueprints you will need. You can use the individual funnels or a combination of these marketing funnels to practically sell anything online.