The path your prospect takes through your website that results in a conversion is called a conversion funnel or a sales funnel.
Conversion funnels will actually show your customers as they go through each one of those steps, show you points along the way where different customers drop off and give you the ability to go back and optimize those pages to increase your conversion rates.
In this video, Bryan from Kissmetrics explains the basic of setting up a conversion funnel in Google Analytics.
Want Quality Leads On Autopilot?
Build and automate your first lead generation funnel without any costs. Get my free 5-day lead generation on autopilot course via email.